Our story

    Built like a clinic, not a shop

    Baseline exists because advanced treatments were being sold like supplements: no consultation, no measurement, no follow-up. We built the opposite, a service where every program starts and ends with a conversation.

    How we work

    Three rules we don’t bend

    Consultation-led, always

    No carts, no checkout. A consultation decides what is appropriate and what is not, and that conversation happens before anything is offered to you.

    Measured, not promised

    Programs are tracked against where you started and reviewed at scheduled follow-ups. What you take changes when the results say so, not when a cycle ends.

    Honest when it matters

    If a program is not right for you, the consultation ends with advice rather than a product. Your AED 350 stays on your account as credit.

    The clinic today

    One standard, from first call to follow-up

    4Areas the consult team covers
    7Emirates served with cold-chain delivery
    100%Of programs reviewed one to one
    AED 350 · 20 minutes on video · credited to your first order
    Meet your consultants →